Pre-production
Register interest
Heritage · Konkan · 2026

A short, deliberate house.

We started Precision Organics in 2026 to answer one question: why does the coast that grows kokum export almost none of it as a cosmetic butter? We are the answer we went looking for.

The brand film · 00:08 Kokum, halved. A pool of pale stearin. The coast, on a steel bench.
Konkan grove at sunrise
The thesis

We believe a butter should know its own name.

The international butter trade operates at commodity scale. A tonne of shea or cocoa reaches a European brand without a village attached. A kilogram of kokum, if it reaches cosmetic markets at all, passes through two brokers and loses every detail of its origin along the way.

Our bet is that a short list of single-origin butters, shipped with full lot documentation, will matter to the brands that care about formulation integrity. The early signal is encouraging: the people who find us are small, unusually well-informed, and ask the right questions on the first call. They are not customers yet — we have nothing to sell them.

The sourcing belt we are building around sits two hours south of Mumbai. We have not built a facility yet, and we would rather run two clean lines eventually than claim five now.

N° 02
The founders

A house of two.

Tejas Dudhade and Alasha Shirke, co-founders of Precision Organics — editorial watercolour portrait.

Tejas Dudhade & Alasha Shirke Co-founders · Chiplun, Maharashtra

Co-founders

Tejas Dudhade & Alasha Shirke

A chemist and a daughter of Chiplun. One house, two Konkan origins.

Tejas grew up inland, in Ahmednagar — but his family travelled, and every school holiday ended on a Konkan beach. The kokum stands in Chiplun, the monsoon terraces above Ratnagiri, the rice fields outside Dapoli: the region was the backdrop of every childhood summer, and somewhere in that repetition he fell permanently in love with it. He trained as a chemical engineer, then moved to the United States and joined the largest Korean cosmetic contract manufacturer in the country. Over several years there, he rotated through formulation, quality, packaging, and customer service — the full arc of how a lipid becomes a shelf SKU. Precision Organics is the response to everything he learned in that rotation: that the best formulators ask better questions than the industry usually answers, and that a short, specific house of Indian butters, shipped with real documentation, would finally give them the answers. He writes the Konkan Daily, and is the one doing the sourcing groundwork and the formulation work that has to happen before any of this becomes a press.

Alasha was born and raised in Chiplun — a town on the Vashishti river, deep in the Konkan belt that gives this company its name. She grew up among the kokum trees that define our sourcing region, with kernels drying on terracotta every April and the monsoon arriving on schedule in June. Her childhood is why the brand reads the way it does: patient, specific, regional by instinct. She co-founded Precision Organics with Tejas and remains the custodian of its Konkan voice — the person who reads every label, every dossier, and every line of the Intelligence Desk before it goes out.

Together they hold the company to a single test: would the village that grew this fruit recognise the butter we send out?

From Konkan with love.

Konkan · 2026